Interesting views on content quotas, commercial case and local content production. 

Quota systems do not grow local content; but incentives to production houses and broadcasters will spur growth. Production requires investment, therefore broadcasters/video production houses will invest where there is a business case - whether in the EU or here in Kenya. The Citizen TV success story is a case in point -  http://www.cto.int/media/events/pst-ev/2014/DBSF/Wainaina%20Mungai.pdf . It worked for them because they gave Kenyans what the audience asked for - it was not even about the "quality" of local content. It was "local", "relevant" and "general exhibition" or mass market; meaning something your grandmother and your grandson can sit and watch together.

Ali says, "The point is there are many people beyond Kenya who may be interested but may not know where to find them."  But all that local content is available on http://www.kenyamoja.com/tv/ live and on the  websites of each TV stations. However, broadcasters/producers need to explore the case for distributing and monetizing their archived local content as VoD on Netflix or similar platforms - which can be justified using diaspora demand for the Kenyamoja-style free live streaming. 

Before analogue switch-off, the local content stations succeeded because they had much better terrestrial coverage - so local content & good distribution delivered the stellar results. However, digital migration took away that distribution/coverage advantage. They now have to find new distribution channels that may demand better production quality. They also have to make a decision on how to comply with regulation as they mix their PayTV and Free-to-Air business models.

Regards,
Wainaina


Digital Television policy, regulation and technology in Africa on issues relating to Consumers, Content and Coverage. 

On Sat, May 28, 2016 at 12:20 PM, Ahmed Mohamed Maawy via kictanet <kictanet@lists.kictanet.or.ke> wrote:
That is an interesting way of looking at it (in terms of audience abroad). But then we still need to sell that concept to NetFlix. So some work to be done there :)

On Sat, May 28, 2016 at 12:14 PM, Ali Hussein <ali@hussein.me.ke> wrote:
Ahmed

As the people on this list who watch:-

1. House of Cards
2. Game of Thrones
3. Person of interest 
Etc 

If they pay for them..

The point is there are many people beyond Kenya who amy be interested but may not know where to find them.

There is huge demand for local content. We just don't have enough of it and lack of platforms too..

Ali Hussein
Principal
Hussein & Associates

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim



"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought".  ~ Albert Szent-Györgyi

Sent from my iPad

On 28 May 2016, at 11:26 AM, Ahmed Mohamed Maawy <ultimateprogramer@gmail.com> wrote:

Well Ali I think we are differentiating here between an aired for free content and content people will need to pay for. And I can say this for free that the only content we have pirated for that as Kenyans is Nairobi Half Life. But we eagerly pirate Nollywood content. I think that says something already. Nollywood is already available on channels that are paid TV content and people actually watch.

I understand you are talking about Citizen TV aired content? Which has the best coverage countrywide? Lets analyze paid content - DSTV, Zuku, etc. These are demographics NetFlix will need to see. What is the habit of such people?

On Sat, May 28, 2016 at 9:56 AM, Ali Hussein <ali@hussein.me.ke> wrote:
Ahmed

Actually you are wrong there. The top viewed programme in the country are not foreign. They are local.

Papa Shirandula, Mother in Law, Tahidi High etc top the billing. It just makes commercial   sense to have them on..

Ali Hussein
Principal
Hussein & Associates

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim



"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought".  ~ Albert Szent-Györgyi

Sent from my iPad

On 27 May 2016, at 8:52 PM, Ahmed Mohamed Maawy via kictanet <kictanet@lists.kictanet.or.ke> wrote:

I do agree with the notion Grace. I feel though the proposal to do so is not going to sell. Simply because you can not sell something that the local audience is not keen to watch any way. If the market can not show concrete local viewership in a place like Nairobi (to people who own a credit card - who are mostly on DSTV) then its going to be a tough sale.

On Fri, May 27, 2016 at 8:33 PM, Grace Githaiga via kictanet <kictanet@lists.kictanet.or.ke> wrote:
+ 1 Waithaka. And this should have been or still should be what we should negotiate with Netflix as opposed to insisting on subjecting them to our rules. Netflix should also carry a certain percentage of our local content. 

Rgds
G



Date: Thu, 26 May 2016 10:22:29 +0300
Subject: Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING AND IMPOSE QUOTAS ON NETFLIX
From: kictanet@lists.kictanet.or.ke
CC: ngigi@at.co.ke; kictanet@lists.kictanet.or.ke
To: ggithaiga@hotmail.com


Lots of sense. Can you imagine if Vioja, Vitimbi, Tahamaki All Episodes were‎ on Netflix?

Waithaka Ngigi

Alliance Technologies
www.at.co.ke 
From: Ali Hussein via kictanet
Sent: Thursday, May 26, 2016 9:52 AM
To: Ngigi Waithaka
Reply To: KICTAnet ICT Policy Discussions
Cc: Ali Hussein; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] EU PLANS TO LIFT BARRIERS ON INTERNET SHOPPING AND IMPOSE QUOTAS ON NETFLIX

Ahmed

Makes sense for us too..

#JustSaying..

Ali Hussein
Principal
Hussein & Associates

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim



"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought".  ~ Albert Szent-Györgyi

Sent from my iPad

On 26 May 2016, at 8:09 AM, Ahmed Mohamed Maawy <ultimateprogramer@gmail.com> wrote:

Well.. they not only have but also actively encourage and develop local capacity to rival such products. For them I suppose it makes sense.

On Thu, May 26, 2016 at 6:15 AM, Ali Hussein via kictanet <kictanet@lists.kictanet.or.ke> wrote:

The EU announced plans to free internet shopping and ban geo-fencing. Netflix and Amazon are to adhere to a 20% local content requirement (Seems like these guys are case studying Kenya). :-)

Read on:-

http://www.capitalfm.co.ke/business/2016/05/eu-plans-free-internet-shopping-set-netflix-quotas/

Ali Hussein
Tel: +254 713 601113


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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.



--
Ahmed Maawy
Executive Director - SwahiliBox / M-Power (CBO)
Ambassador - Open Knowledge
Director - Startup Grind Mombasa
Software Developer - AJ+ / EveryLayer
(KE) +254 714 960 627
Skype: ultimateprogramer

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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.



--
Ahmed Maawy
Executive Director - SwahiliBox / M-Power (CBO)
Ambassador - Open Knowledge
Director - Startup Grind Mombasa
Software Developer - AJ+ / EveryLayer
(KE) +254 714 960 627
Skype: ultimateprogramer

swahilibox.co.ke
www.okfn.org
startupgrind.com
ajplus.net
www.everylayer.com



--
Ahmed Maawy
Executive Director - SwahiliBox / M-Power (CBO)
Ambassador - Open Knowledge
Director - Startup Grind Mombasa
Software Developer - AJ+ / EveryLayer
(KE) +254 714 960 627
Skype: ultimateprogramer

swahilibox.co.ke
www.okfn.org
startupgrind.com
ajplus.net
www.everylayer.com

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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.