Hi.

The Advertising Standards Body of Kenya needs to start working on policy guidelines for online advertising to protect Kenyan consumers from rogue agencies out to make a quick buck. The US FTC busted Reverb Communications for having it's staff post reviews on iTunes while posing as consumers. Here's the full story http://bit.ly/bbq6Ld

As penetration of Internet access improves and more Kenyan businesses set up outposts on social sites, this kind of tricks are bound to become prevalent here. ASBK may need to first start by improving its presence on the Internet though, I couldn't find their website at all (do they have one?).


Kind regards,

 

Muchiri Nyaggah

Director

@muchiri

Semacraft.com