On Feb 12, 2008 12:48 PM, Kanja Waruru <kanjawaruru@yahoo.com> wrote:

The media did not operate in isolation during and
after the elections. And before we point fingers at
the media and blame it for everything under the sun,
perhaps we should first try to understand who the real
players were in the elections and the general genesis
of the crises.

While all Kenyans must reflect on what we could have done differently in the face of our current crisis, i would not hesitate to say that the media for a significant period of time, right from even before the referendum has not helped in many instances. 

Considering that media helps us to receive information and news coming from events where we are not present, honestly, media ought to play more non-partisan and objective roles.

Its hard to ignore all the rumors of how certain media practitioners had been promised attractive appointments considering how news agendas were and continue to be set. 

During the elections the media was exercising the self
regulation rule and a lot of the stories that were
filed during this period were censored because they
were hate speeches and issues not fit for printing but
we thought it would all die out after the elections
and things would also get back to normal.

I think one thing that the media must learn, is to accept correction. They have fought it in many cases using such terms as self-regulation...

Remember once information has gone out through mass media, you cannot recall it and the best you can do is to publish an apology on small hidden column.

The worst happens when the same information causes its recipients to act in ways that no one had envisaged.