Listers,
The decision by
Safaricom to offer weekly unlimited internet connectivity, - as an
alternative to Ksh 1,000 Per 300MB pricing
model should
be hailed
as a step in the right direction,as we work towards
bringing Broadband access prices down. It is
laudable and
other
service providers should consider this worth emulating, and from all of them, we
expect more.
With reseach ( an
earlier post from Alice Best), showing that usage is increasing, and
especially the fact that there
is a huge
potential for growth in this market, should motivate service providers to
re-look at their overall strategy in
reaching out to the
"untapped" mass market and increase their sales volumes. Ultimately, pricing
will be a key
factor here as well
as investing in the best technology available to serve savvy Technobile
Kenyans..
Harry